Hutton House hosted an educational hospitality industry event for Square at Melbourne Place. Guests took away industry knowledge via interactive panels, enjoyed a sit down dinner and after party at rooftop bar, Mid-Air.

Secret Sauce returned – refined, recharged, and raising the bar. This year’s B2B-focused experience expanded in scale, ambition, and impact – uniting chefs, hospo heavyweights, business innovators, and cultural leaders for panels, conversation, and connection. Guests moved through a full sensory journey: from custom builds, signage, and florals to curated dining, styled bars, immersive activations, and a cinematic afterparty. More than just an event, Volume II was a celebration of creativity, community, and the resilience of the hospitality industry, proudly brought to life with Square.

Square Social is a quarterly industry event series hosted in Melbourne and Sydney, bringing together hospitality insiders to connect, collaborate, and celebrate the vibrant local dining community. Hutton House proudly delivers each event end-to-end, from concept and design to guest curation and seamless on-the-ground execution.

Bailey Nelson unveiled its latest 9–5 Collection with an exclusive launch event at the Fitzroy store, positioning the range as an everyday essential. The evening brought together a diverse mix of influential guests who enjoyed a playful yet sophisticated experience featuring frosted Slowpoke martinis, Amy’s Pizza in custom-branded boxes, Insta-worthy matchboxes, a bespoke chessboard, and a polaroid station to capture their favourite frames. The event generated buzz, high-impact content, and cemented Bailey Nelson’s place in the wardrobes of the local creative community.

52 attendees with a reach of 950,000 + on IG and TT through 152 organic social mentions.

MUJI’s Melbourne skincare launch was brought to life through an intimate, by-appointment gifting suite that showcased the renewed Sensitive Skincare Series and Booster range. Designed as a fully immersive sensory journey for 30 handpicked talent, the experience blended Japanese-inspired design, nature-driven installations, and mindful rituals to spark calm, presence, and social amplification.

MUJI launched its new Sensitive Skincare Series and Booster Range with an exclusive, sensory preview at Chinatown Country Club in Sydney, highlighting the brand’s ‘power of nature’ philosophy. Guests experienced the products firsthand alongside a Japanese-inspired breakfast and traditional tea ceremony in an intimate, immersive setting. The event positioned MUJI as a key player in the Australian skincare market while driving awareness and engagement with media and talent.

MUJI showcased its SS25 ‘Woven by Nature’ collection at Abbotsford Convent through an immersive brand experience highlighting sustainable hemp and linen fabrics. Guests explored the collection via suspended garments, tactile fabric boards, and an interactive embroidery station, before enjoying garden-inspired cocktails and a Q&A with sustainable fashion expert Liz Sunshine. The event celebrated the timeless elegance and mindful craftsmanship of MUJI’s new apparel line in a thoughtfully curated, sensory setting.

TOM Organic and Kic created an immersive, community-focused wellness event at The Terrace, Royal Botanic Gardens, designed to put their customers front and centre in a premium, personalised experience. Guests enjoyed guided runs, walks, and Pilates before exploring a custom-built TOM Shop activation offering interactive touchpoints, acai bowls, nutrition tips, and gift bags. The thoughtfully designed, inclusive event fostered genuine connection, generated significant social reach, and demonstrated the impact of community-led activations in building brand trust, love, and loyalty.

TOM Organic x KIC hosted Melbourne tastemakers with Laura Henshaw for a mindful morning at Collingwood’s Inner Studio. Guests enjoyed a cycle-focused meditation and Pilates practice, followed by hot and cold exposure therapy, while grazing on breakfast designed to promote menstrual and overall health.

145 social media posts across IG and TT with a combined guest following of over 9 million.

Melbourne media and talent explored the wonders of period-care and menstrual health with Tom Organic and ambassador, Laura Henshaw. After getting up close and personal with TOM Organic’s product in interactive, lab-style education rooms, guests were treated to a beautiful Q&A between Laura and MC for the evening, Sex Coach Georgia.

117 social media posts across IG and TT with a combined guest following of over 1 million.

To celebrate Lelit's official arrival in Australia, we transformed our Collingwood studio into an Italian-style caffé for a bespoke brand experience, welcoming key voices from the food, coffee, and lifestyle scenes. Guests explored Lelit's premium espresso machines through hands-on trials with Caffé Lelit baristas, ST ALi coffee, and espresso-infused treats by Holy Sugar. Hutton House led the end-to-end production—from concept and styling to guest curation and on-the-ground execution—bringing the brand to life through storytelling-led design, rich textures, and custom builds. Every detail, from vintage furniture to street-facing posters and signage by After Hours, celebrated Lelit’s identity and Italian coffee culture.

70 pieces of social coverage, 10 secured media placements and cumulative reach of over 2 million

An exclusive and intimate exploration of Lelit, Baratza, Beanz.com, and Breville's cutting-edge lineup. Industry heavyweights explored the range over cocktails and canapes, followed by an entertaining latte art smack down and live performance by multitalented entertainer Andrew Loadsman.

Melbourne’s leading media, talent and creative community gathered for an intimate evening to launch Breville’s Oracle Jet. Guests heard from some of Melbourne’s leaders in design innovation while exclusively trialling the Oracle Jet over delicious morsels of food and drink by Melbourne’s finest hospo institutions.

84 Social media posts across IG and TT with a combined guest following of over 7 million.

In collaboration with Bursty, we executed the launch of PUMA's Run XX with an intimate media and influencer event.

89 social media hits from a guest list with a combined following of over 2.5 million.