3 weeks, 50,000 free yoghurt bowls, 1 mammoth activation.

Hutton House handled Chobani’s first Australian pop-up café serving custom and to-go yogurt bowls, fuelling Melbourne’s CBD commuter crowd. From creative direction through to on-the-ground execution, our Brand Experience team brought the entire vision to life - shaping every touchpoint from the custom fit-out and product management to the customer journey, and daily programming.

Following the roaring success of the inaugral Melbourne edition, we flew Square’s dining series, Neighbourhood Flavours to Newtown, Sydney. Seventeen key industry guests were invited to indulge in an intimate, progressive dining experience designed to connect key hospitality leaders, strengthen brand affinity and showcase the stand-out pockets of hospitality across Australia. Set at Continental Deli, Osteria Mucca and Mapo Gelato and hosted by Callum McDermott, it was an evening of good conversation, connection and hospitality at it’s finest.

To celebrate Bailey Nelson’s new Richmond location, we hosted a storewarming with an emphasis on spreading local love. The curated guest list combined talent, friends of the brand and new neighbours from surrounding businesses for a knock-off, with drinks and snacks supplied by Suupaa.

We bought MUJI’s A/W Naturally Cosy collection to life through a warm, community-led experience that reflected the seasonal shift toward comfort and slowing down. The space immersed guests in a calming, cocoon-like environment with soft textures, muted tones and sensory details. Guests enjoyed complimentary tea from Hareruya Pantry while exploring the collection and exploring the sensory experience, which included layered flannel installations and a palette of warm neutrals.

Across two massive, balmy St Kilda nights, Hutton House supported PUMA in delivering two brand experiences to launch their latest suede collection and beachside activation in partnership with McLaren Mastercard.

On Wednesday March 4th, we managed a 200-person guest-list welcoming talent, media and tastemakers to celebrate the official opening ahead of race weekend.

Thursday March 5th saw an intimate gathering to celebrate the next era of PUMA’s iconic suede sneaker. Hutton House oversaw guest list coordination and key touchpoints as guests arrived in classic suede and vivid colour, each putting their own spin on the timeless sneaker.

To launch Bailey Nelson’s summer collection, we hosted an afternoon street party at the brand’s Bondi flagship – a sun-drenched love letter to the Aussie summer. Creators previewed the new edit while sipping toasted coconut and mango margaritas alongside seasonal summer snacks, with Bondi providing the perfect backdrop to unveil the collection.

From concept to guest list and execution, we managed the full experience.

Powered by skin. Elevated by touch. Dermalogica’s Neurotouch Symmetry Serum took centre stage at Torquay’s About Time Bathhouse, delivering an experience designed to both awaken and calm the skin. Guests, wrapped in custom Dermalogica x Hommey robes, were taken through the mineral bath, sauna, and a cold plunge before enjoying a nourishing breakfast and sculpting facial massage. Guided by Dermalogica experts, they learned to master the neurotouch technique - activating the serum’s transformative, neuroscience backed formula through intentional touch.

A progressive journey through Melbourne’s best, Neighbourhood Flavours, powered by Square, brought together an intimate group of hospitality leaders. Hosted by Anai Godfrey, guests were treated to an evening of exceptional food, curated wines and zero crowds – all in the name of celebrating the industry’s finest.

Hutton House hosted an educational hospitality industry event for Square at Melbourne Place. Guests took away industry knowledge via interactive panels, enjoyed a sit down dinner and after party at rooftop bar, Mid-Air.

Secret Sauce returned – refined, recharged, and raising the bar. This year’s B2B-focused experience expanded in scale, ambition, and impact – uniting chefs, hospo heavyweights, business innovators, and cultural leaders for panels, conversation, and connection. Guests moved through a full sensory journey: from custom builds, signage, and florals to curated dining, styled bars, immersive activations, and a cinematic afterparty. More than just an event, Volume II was a celebration of creativity, community, and the resilience of the hospitality industry, proudly brought to life with Square.

Square Social is a quarterly industry event series hosted in Melbourne and Sydney, bringing together hospitality insiders to connect, collaborate, and celebrate the vibrant local dining community. Hutton House proudly delivers each event end-to-end, from concept and design to guest curation and seamless on-the-ground execution.

Bailey Nelson unveiled its latest 9–5 Collection with an exclusive launch event at the Fitzroy store, positioning the range as an everyday essential. The evening brought together a diverse mix of influential guests who enjoyed a playful yet sophisticated experience featuring frosted Slowpoke martinis, Amy’s Pizza in custom-branded boxes, Insta-worthy matchboxes, a bespoke chessboard, and a polaroid station to capture their favourite frames. The event generated buzz, high-impact content, and cemented Bailey Nelson’s place in the wardrobes of the local creative community.

52 attendees with a reach of 950,000 + on IG and TT through 152 organic social mentions.

Our second soiree with Bailey Nelson took the team interstate to launch their Spring collection in sunny Brisbane. Hosted at their newly refurbished James Street store, Hutton House hosted an afternoon of sun-soaked Spring energy with carefully considered branded moments and a top tier guest list, launching Bailey Nelson into the zeitgeist and top of mind of the local Brisbane creative community. The store was colourfully clad with custom floral decals to support the vibrant, lighthearted atmosphere. A retro soft serve machine and cold cans of TINA were supplied to help beat the heat.

Hutton House handled end-to-end concept creation, event planning, guest list curation and logistics from home before flying interstate to oversee event execution.

MUJI’s Melbourne skincare launch was brought to life through an intimate, by-appointment gifting suite that showcased the renewed Sensitive Skincare Series and Booster range. Designed as a fully immersive sensory journey for 30 handpicked talent, the experience blended Japanese-inspired design, nature-driven installations, and mindful rituals to spark calm, presence, and social amplification.

MUJI launched its new Sensitive Skincare Series and Booster Range with an exclusive, sensory preview at Chinatown Country Club in Sydney, highlighting the brand’s ‘power of nature’ philosophy. Guests experienced the products firsthand alongside a Japanese-inspired breakfast and traditional tea ceremony in an intimate, immersive setting. The event positioned MUJI as a key player in the Australian skincare market while driving awareness and engagement with media and talent.

MUJI showcased its SS25 ‘Woven by Nature’ collection at Abbotsford Convent through an immersive brand experience highlighting sustainable hemp and linen fabrics. Guests explored the collection via suspended garments, tactile fabric boards, and an interactive embroidery station, before enjoying garden-inspired cocktails and a Q&A with sustainable fashion expert Liz Sunshine. The event celebrated the timeless elegance and mindful craftsmanship of MUJI’s new apparel line in a thoughtfully curated, sensory setting.

TOM Organic and Kic created an immersive, community-focused wellness event at The Terrace, Royal Botanic Gardens, designed to put their customers front and centre in a premium, personalised experience. Guests enjoyed guided runs, walks, and Pilates before exploring a custom-built TOM Shop activation offering interactive touchpoints, acai bowls, nutrition tips, and gift bags. The thoughtfully designed, inclusive event fostered genuine connection, generated significant social reach, and demonstrated the impact of community-led activations in building brand trust, love, and loyalty.

TOM Organic x KIC hosted Melbourne tastemakers with Laura Henshaw for a mindful morning at Collingwood’s Inner Studio. Guests enjoyed a cycle-focused meditation and Pilates practice, followed by hot and cold exposure therapy, while grazing on breakfast designed to promote menstrual and overall health.

145 social media posts across IG and TT with a combined guest following of over 9 million.

Melbourne media and talent explored the wonders of period-care and menstrual health with Tom Organic and ambassador, Laura Henshaw. After getting up close and personal with TOM Organic’s product in interactive, lab-style education rooms, guests were treated to a beautiful Q&A between Laura and MC for the evening, Sex Coach Georgia.

117 social media posts across IG and TT with a combined guest following of over 1 million.

To celebrate Lelit's official arrival in Australia, we transformed our Collingwood studio into an Italian-style café for a bespoke brand experience, welcoming key voices from the food, coffee, and lifestyle scenes. Guests explored Lelit's premium espresso machines through hands-on trials with Caffé Lelit baristas, ST ALi coffee, and espresso-infused treats by Holy Sugar. Hutton House led the end-to-end production—from concept and styling to guest curation and on-the-ground execution—bringing the brand to life through storytelling-led design, rich textures, and custom builds. Every detail, from vintage furniture to street-facing posters and signage by After Hours, celebrated Lelit’s identity and Italian coffee culture.

70 pieces of social coverage, 10 secured media placements and cumulative reach of over 2 million

An exclusive and intimate exploration of Lelit, Baratza, Beanz.com, and Breville's cutting-edge lineup. Industry heavyweights explored the range over cocktails and canapes, followed by an entertaining latte art smack down and live performance by multitalented entertainer Andrew Loadsman.

Melbourne’s leading media, talent and creative community gathered for an intimate evening to launch Breville’s Oracle Jet. Guests heard from some of Melbourne’s leaders in design innovation while exclusively trialling the Oracle Jet over delicious morsels of food and drink by Melbourne’s finest hospo institutions.

84 Social media posts across IG and TT with a combined guest following of over 7 million.

In collaboration with Bursty, we executed the launch of PUMA's Run XX with an intimate media and influencer event.

89 social media hits from a guest list with a combined following of over 2.5 million.